Before I get going with this, I'd like to give a little background into why I'm ranting about anime.
I've been thinking about the use of terms like manga and anime in English ever since I wrote about manga and comics a few weeks back.
As much as I think the term "manga" is misused, I think the use of "anime" is just as bad, if not worse. “Anime” in English has come to refer to a specific type of mass produced semi-animated cartoons that in no way reflects what real Japanese animators are capable of.
Boiled down to it’s basics, the term anime was adopted into the Japanese vernacular simply to differentiate manga you read on paper from manga you watch on a TV or movie screen because a word for animation didn’t exist. That’s all it is and anything that the word anime may imply now was made up by after.
First of all, "manga" in Japanese does not mean "comic", at least not by the Will Eisner "sequential art" definition, or other definitions like “graphic narrative”, etc. "Manga" includes comics, but has a much broader meaning that can refer to everything from single panel comics to graphic novels and even animation, which is one of a number of reasons I don't call Japanese comics manga in English. In fact nearly any cartoon or illustration could be called manga. Art for entertainment and fun is “manga”. It's nothing more, nothing less, and nothing culturally specific except that which has been added in more modern interpretations of the term.
Using that broad definition, manga actually does mean everything the hardcore fans, both foreign and Japanese, say it does - including the when they link manga historically to the Chōjū jinbutsu giga, which fans love to trace manga’s origins to show how unique it is. However, although “manga” does have a long history in Japan, the modern comics they are talking about when they say “manga” have nothing to do with any of that. If you broaden definitions enough, hieroglyphics were the first graphic novels, weren't they? If that's the case, then what’s so special about manga that doesn’t go for comics, too?
My point is, if you argue the broader interpretation of the word manga, you cannot then turn around and compare that to a narrower definition of western superhero comics. That's like comparing apples to avocadoes. They are both roundish shaped fruits, but that's where the similarities end.
On the contrary, if you want to use the broad definition of manga so you can tie in all kinds of nice historical things, then you have no choice but to include all types of comics and cartoons into your definition because the word “manga” doesn't differentiate. Some may want to argue that manga means only Japanese-style, but then I would ask what your definition of “Japanese style” is. Modern Japanese comics and animation are the evolution of a style Tezuka Osamu pioneered, which was influenced heavily by Disney and has nothing to do with woodblock prints from the 18th century.
Hokusai has about as much to do with Astro Boy as Grant Wood does with the Fantastic Four.
The narrower English interpretations of “manga”, “anime”, and any number of related terms that people throw around, I think are insulting to Japanese creators because it implies that they are the equivalent of formula hacks who can only copy and work from inside one of a few tightly defined boxes. To really see what Japan can do, you need to quit being mesmerized by the big shiny displays thrown up by the marketing machines (something Japan has definitely mastered!) and take a peek behind the curtain. There’s some pretty amazing stuff here, but little of it ever gets recognized.
Worse than the use of words like anime and manga, are the common category terms. Some of those terms that have no business being used by anyone who would agree that Japanese society is wrong for continuing to openly marginalize and demean women, doing little to protect innocent children from sexual predators, and giving homosexuals no rights other than to provide entertainment by parading flamboyantly around on television like traveling circus performers.
I’m talking about shonen-ai, yaoi, yuri, lolicon, hentai and all those other words non-Japanese toss around as if they didn’t really mean what they mean. I don't see anyone writing about those things using their English equivalents. I wonder why?
Seriously, I want to know why the hell some things are okay only if referred to in Japanese! I wonder if people even really know what they are talking about, or if they would talk about that stuff in English outside their fan communities. Do any of you self-proclaimed otaku have any idea what that really means in Japan and the stigma that’s attached to it?
But that’s a whole other topic…
I think it’s the misuse of the larger terms like manga and anime that leads to insular communities using all kind of foreign terms like kids using secret codes in a tree house and they end up totally detached from reality without even noticing. That image is getting attached to everything out of Japan and it’s a shame, for both Japan and the normal fans of Japanese entertainment.
Maybe things like the recognition that Hayao Miyazaki and studio Ghibli are (finally!) getting, and Kunio Kato’s Oscar win will start to help change that and open up doors for other creators, and minds as to what Japan is really about. At least I hope so, because it's about time we all stopped letting people who think pouring teriyaki sauce on chicken makes it Japanese, and cartoons about little girls seducing their teachers is normal after-school entertainment, from deciding what is representative of Japan and what isn’t.
Aside from the image, the stuff that most call “anime” is the animation industry equivalent of "motion comics" anyway. I wouldn't dream of insulting a real animator by slapping an "anime" label on them, and basically dooming their work to comparisons with that the market pulp cartoons just because it’s Japanese.
Most “anime” is barely animated at all. It’s all key frames with few inbetweens and absolute minimum FPS. If you aren’t familiar with the terminology, key frames are the starting and ending points for a given movement or transition. Inbetweens are just that; intermediate frames in between the key frames that illustrate motion. Obviously the more inbetweens and FPS you have the more fluid and detailed the movement will be.
With only minimal inbetweens and low FPS, you literally end up cutting from one static pose to another in a given sequence. Sound familiar? Well, it should because that’s what happens in comic books from panel to panel in a given sequence, isn’t it?
Pop Anime pans, zooms, and tricks your eyes with backgrounds, but there is very little actual animation going on. The Ken Burns Effect could just as easily be called the Tezuka effect because of the way Tezuka gave a feeling of movement to static images. Modern anime also uses "dramatic slow-mo" incessantly along with other style elements that have become characteristic. Those elements are ingenious little short cuts to convey something in the easiest and most inexpensive way possible.
On the production side of anime, they've cut so many corners over the years that they now have a perfectly rounded cartoon machine that rolls out the same stuff over and over again in different packaging to suckers who don't demand more, and so the companies don't deliver more.
Finally different things like The World of GOLDEN EGGS are starting to catch on here, I think because people are getting bored.
Crayon Shin-chan's initial impact was partly to do the fact that it broke all the established style rules, but that turned out to be an exception and subsequent cartoon reverted to the tried and true.
Recently, though, we are finally seeing more and more different things in Japan. Sadly, little of it makes it big and even less makes it out of the country.
“Anime” outside of Japan has become a parody of itself, and comparing what people think anime is to other animation and cartoons is an insult to the .
The only major difference between anime and motion comics is that dialogue is performed like an audio book so you don’t have to read it on screen. That's an “audio motion comic” to me, albeit a very sophisticated and cool form of motion comic that you can enjoy looking at because you don’t have to read it.
In fact I would go so far as to say that Osamu Tezuka had little to do with animation in the end, but was a brilliant comic artist who pioneered motion comics in the 1960's. The cost effective production method Tezuka invented was genius. I’m sure he also intended to graduate from that limited animation into full-blown animation once the industry got the cash and people got the experience they needed. But the style he created stuck and companies just kept the profits and pumped out more and more visual instant ramen for the insatiable appetites of the 70’s and 80’s cartoon boom.
These cheap mass-market, straight from comic book pages to the small screen, excuses for animation became the staple. That’s great for the companies because they get to keep costs down, but decades of that has retarded the development of animation as a whole to the point where real animation houses, with notable exceptions like Ghibli, and the actual animators are minor players fighting to keep their heads above water.
Some "anime" is great entertainment. Some of it is true art.
But it's more high budget motion comic than it is real animation. As far the art of animation goes, pop anime it's low budget and bottom of the barrel.
I'm not suggesting people actually start calling it motion comics, but it’s not fair make typical "anime" representative of the Japanese industry as a whole. Japan is on far too high a level and capable of so much more than that.
If I wrote that Cartoon Network’s flash animation was representative of American animation in general, I'm sure more than a few people would beg to differ on that. I think the same respect should be afforded Japan because they do some pretty damn amazing stuff if you can find through the smoke and mirrors of the big anime machine.
I think "anime" is just a clever method of avoiding animation and getting away with it. But they make the world's coolest motion comics!
Now it's time to finish my post on the TAF 2009 Creator's World.
If I'm going to insist people check out other Japanese animation, the least I can do is help introduce a few, right?.
I'm working on it...